There is no doubt about it – beauty is currency. This is by far not a new phenomenon and will more than likely be the case until the end of time – as humans, we like to look at pretty things. However, in an increasingly digital age where a staggering 95 million images are uploaded to social media sites such as Instagram daily, an unflattering angle or less than appealing snapshot can really ruin the day and make us think we need something as drastic as a facelift. Recent research suggests that social media has changed how we perceive reality and even how we see ourselves. Digital media has amplified our obsession with appearance and the rapid increase in ‘selfie-culture’ has made us hyper-aware of how we look and more importantly, how we want to look.
As we spend more and more time online, being bombarded with images of beautiful celebrities such as Bella Hadid (https://www.youtube.com/watch?v=gnzf8f8TvaA) and Kim Kardashian, who openly admit that the face they now have is not the face they were indeed born with, is it any wonder that we are seeking out procedures such as facelifts and rhinoplasty at an increasingly rapid rate?
While many are pointing the finger at photo-editing apps such as FaceTune, that allow you to customise and tweak your appearance using various ‘beautification’ techniques, it doesn’t change the fact that more and more of us are deciding to make much more permanent changes to our faces. With surgery options getting better and more financially accessible, a simple nip and a tuck can seem like the ideal solution to getting the perfect selfie every time.
So we’ve put together a list of some of the most popular procedures of 2019, to show that surgery doesn’t have to be scary.
The modern facelift
No longer the reserve of ladies ‘of a certain age’, the ultimate facial rejuvenation procedure has had, well, a facelift. Gone are the overly taught and tight faces of the ’90s, now doctors know that less is sometimes more. A fantastic option for those who are genetically predisposed to sagging or drooping in the mid and lower face, the modern facelift works with the contours and planes of your face to give a natural and refreshed look that just can’t be replicated using traditional filler.
Get up and glow – Baby Botox
More and more young women and men are opting towards a more ‘au naturel’ beauty standard. People are moving away from overtly frozen foreheads and obscenely filled lips and asking their surgeon for procedures that allow them to look just like themselves – but better. This is where new treatments such as baby Botox come in. Using the same process as the traditional procedure, patients are injected with fewer units and the time between top-up appointments is doubled. The result? Luminous and air-brushed looking skin that’s still moveable and expressive. No filter necessary.
The tired-eye saviour – tear trough filler
There’s no doubt about it, our increasingly hectic lifestyles can leave us looking exhausted even with the most prompt of bedtimes. Filling the gap between lightweight concealers and full-on lower eyelid surgery, tear trough filler is a favourite with many of Hollywood’s elite. Liquid hyaluronic acid is injected into the grooves under the eyes, lifting the skin and making dark circles and fine lines disappear like magic. Want to wake up looking refreshed, no matter what you got up to the night before? Make sure you seek the services of a board-certified surgeon as this area is one of the trickier areas to treat due to its closeness to your eyes.